Now this is a neat idea. Kindness Cookies by co-founder Deb Parr-Nash is a box of cookies, however with a twist. In the box you get a baker's dozen which is 13 cookies. The 13th cookie is the "kindness" cookie. It's meant to be used as a pay it forward gesture. The 13th cookie itself is individually wrap so it can be easily given away as a kindness gesture to someone special.
I think this is a such a cool idea. Check them out!